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PICNIC IN THE CITY®

YOUR MOVEABLE FEAST.
Picnic in the City® is an Italian matching project for private, hospitality, brand and cultural briefs.

Each brief is matched with creators, places and local specialists from the city or area where the experience will happen.

We are onboarding local networks now and accepting selected briefs and collaborations.

The Other Gathering

Begin with a basket.

Bring the brief, Picnic looks across the local network for the people, places and elements that fit the occasion.

Basket
Craft
Mix
Edit
Apply
as content
Get launch
updates
Request
information

WHO PICNIC CONNECTS

See who Picnic in the City® connects.

Bring us a dinner, celebration, gathering or day you have in mind.
Picnic looks across the local network for people, places and elements that fit the occasion.

Send us a guest programme, activation, commission or special project.
Picnic matches each brief with selected creators, places and local specialists in the relevant city or area.

Picnic is onboarding chefs, artists, makers, musicians, guides, growers, performers, collectors and people with unusual knowledge.
Your profile stays connected to the place where you work and can be considered when a relevant brief comes in there.

WHAT MAKES US DIFFERENT

THE BASKET COMES FIRST.
Every Picnic begins with a brief: who is gathering, where, why, and what kind of occasion is taking shape.
Picnic looks across the relevant local network for a mix that fits the brief: people, places, food, music, craft, movement, culture and local knowledge.
A richer local network means more possible combinations for that place.

NO TEMPLATES.
NO FIXED FORMATS.

One brief might begin with a chef.

Another with a garden.

Another with an astronomer.

Another with a maker, musician or collection.

Picnic finds the mix around the occasion.

Think of Picnic In The City® as your basket.

But instead of sandwiches and wine, fill it with people, places, food, music, craft, movement, culture and unusual knowledge.

The word picnic comes through the French pique nique, associated with shared meals where people contributed something.

That idea became the starting point for Picnic in the City®: choose the elements, place them in the basket, and compose the gathering around the brief.

The basket changes with the brief, the place and the people.

THE MAP FOLLOWS
THE NETWORK.

Picnic is Italian by origin and local by nature.

Creators, places and specialists join from where they are.

A maker in Milan belongs to Milan.
A guide in Vicenza belongs to Vicenza.
A host in Athens belongs to Athens.

As a local network gains enough range to answer real briefs, that location becomes active on the Picnic map.

The result is local matching shaped by the people, places and knowledge actually available there.

Italian by origin. Local by nature.
THE PICNIC FILM

The basket, the place, the elements, the result.
Picnic in the City® in 61 seconds.

Join Us

Picnic is onboarding creators, places and partners city by city.
Each new profile adds another possible match to its local network.
Creators & Local Experts
Chef, artist, maker, musician, guide, grower, collector, photographer, astronomer, restorer or someone with knowledge people should travel for?

Tell us what you do and where you are based.

Your profile can be considered when a relevant brief comes in for your area.
Private Hosts
Planning a dinner, celebration, gathering or private day?

Send us the occasion, place or idea.

Picnic looks across the relevant local network for a possible mix.
Hotels, Brands & Cultural Partners
Send us a guest programme, brand activation, cultural commission, destination brief or special project.

Picnic looks for a relevant mix of creators, places and local specialists in the area where the project will happen.
Partnerships, press and business enquiries
THIS IS FOR YOU
If you already have a brief, send it.
If you have a skill, place, collection, garden, recipe, route or unusual knowledge that could fit one, send that too.

Picnic is onboarding local networks and accepting selected briefs now.
As each local network gains more range, Picnic can match more specific briefs in that place.
BRING THE BRIEF. PICNIC FINDS THE LOCAL MIX.
Things to know about Picnic in the City®
What is Picnic in the City®?
Picnic in the City® is an Italian matching project for custom gatherings.
It connects private, hospitality, brand and cultural briefs with independent creators, places and local specialists in the area where the experience will happen.
How does Picnic in the City® work?
A brief comes in.
Picnic looks across the relevant local network by place, discipline and type of project, then proposes a possible combination for the occasion.
Where is Picnic in the City® available?
Picnic grows city by city.
Creators, places and specialists join from where they are.
As a local network gains enough range to support real briefs, that location becomes active on the Picnic map.
How does a city become active on the Picnic map?
A city becomes active when its local network has enough variety across people, places and skills to answer relevant briefs.
There is no public listing race and no automatic activation by numbers alone.
Is Picnic in the City® only about food?
Food can be one element.
A Picnic can also begin with music, art, craft, movement, nature, a place, an archive, a local story, a collection or a particular person.
Can hotels and venues work with Picnic in the City®?
Yes.
Picnic can match hotel guest experiences, cultural programmes and private activities with selected local talent, places and specialists.
Can brands work with Picnic in the City®?
Yes.
Picnic can match brand activations, launches, commissioned gatherings and cultural projects with relevant creators, places and specialists.
Can creators join Picnic in the City®?
Yes.
Picnic is onboarding creators and local experts city by city.
Profiles in the network can be considered when a relevant brief comes in for that area.
Can I contact Picnic in the City® now?
Yes.
Picnic is accepting selected briefs, partnerships and collaboration enquiries now.

TELL US WHAT YOU HAVE IN MIND

Have a brief, a place, a skill, an occasion or a possible collaboration?
Send us a few lines and tell us where you are.